Browsing Category Advertising:

What We Have Now Is Not Advertising

Categories: advertising

Billboards, TV commercials, magazine ads – these are what I would call advertising. There is no way to measure the number of times a billboard on the side of a highway has been looked at. It is not possible to estimate the percentage of people who glanced at a magazine ad and subsequently bought the product. You can estimate, sure, but it is an inexact science. What we have today is not advertising.

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